From its origins, Construir TV burst in as a different audiovisual proposal. This is about a totally innovative television channel that aims to answer man's needs and concerns as an individual of work and culture creation. It is a new tool that enables to provide all workers and society in general with plurality of contents, equity in content production, and a greater access to information.
Construir TV is a channel developed by Fundación UOCRA for Building Workers' Education and, currently, it is part of Argentine Digital Television. It is addressed to male and female workers, their families and industry as a whole, because it is proposed as an integration space among labor world, its people and community.
Labor world is often reduced to the cold numbers that appear in statistics. Aside from that, workers’ life as such, their achievements, desires, histories, concerns, realities, cultural creations; and even their family lives are not much represented in mass media. With an own produced programming, Construir TV provides plural information and approaches those issues experienced by workers and their family members.
Law 26.522 of Audiovisual Communication Services establishes, in its Article 3, clauses f) and i), those objectives resulting essential to describe the spirit with which Fundación UOCRA develops Construir TV, as the promotion of "the expression of popular culture and population's cultural, educational and social development," and the participation of "mass media in the role of shaper of subjects, of social actors and of different ways of life and world understanding, with plurality of viewpoints and full discussion of ideas."
The Industry
This topic opens up a look on productive activities that are present both in industrial sectors and in services field. Industry is the scenario where businesspeople and workers carry out continuous actions to strengthen processes, operativeness and efficiency. It is an x-ray of actors, of main projects within the public and private sector, of social responsibility, of the history of many on-going or finished building sites, and of investment dimension.
The People
Those who work in building constitute key links throughout the value chain. The channel exhibits dreams, projects, trades, roles, ideas and contributions embodied by male and female workers, businesspeople and technicians.
Social dimension
The building sector is the fundamental pillar of the country productive network. This key topic shows the labor networks articulated from their development and social building.
Education
Education is a permanent and necessary dimension throughout the life of every single person. Especially for male and female workers, since by adding knowledge and skills they improve their life quality and also the life quality of their families. Training is also an element contributing to competitiveness and its results have an impact on employment growth. Educating from entertainment and pursuing an interrelation among knowledge, science and technology, as main engines of economies, are the rules that guide this topic in which the years of permanent training carried out by Fundación UOCRA are crystallized. See programming
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